Outsourced Events
Creating a Modern, Responsive Website for a Rebranded Business
Date
12 Dec 2020
Client Name
Outsourced Events
Services
Mobile App Design
Website Design
Design Systems
About
Outsourced Events needed a full website redesign to match its newly refreshed brand. The old site felt outdated and no longer reflected the company’s direction.
My Role
I worked with a small cross-functional team, collaborating with a Product Owner, UX Designer, and two developers. I helped shape the vision, gather requirements, design the UI, and build a scalable design system.
The Challenge
The client knew they wanted a redesign but lacked a clear direction. We invested time in discovery to define goals, explore ideas, and clarify priorities before moving into design.
Content Audit & Strategy
We audited the site’s structure and content to assess what worked, what didn’t, and what users needed next. This included:
Reviewing page structure and Media Centre content
Auditing clarity, relevance, and content gaps
Benchmarking against industry leaders
This gave us a clear, user-informed strategy moving forward.
Key findings:
Clarify hierarchy – Make content easier to scan and navigate
Differentiate formats – Use micro-interactions to signal interactivity
Structure for performance – Balance UX with content and ad goals
Enable soft conversions – Use subtle forms and CTAs to build engagement
Site Map
We mapped out all key pages and user flows to align on structure and reduce ambiguity.
Helped the client visualise the full layout
Clarified login and registration journeys
Provided a reference for developers to plan logic
This kept the team aligned and streamlined implementation.
Wireframes
With the structure defined, we mapped out screens to test the flow and layout.
Focused on content priority and user journeys
Skipped branding to stay lean and iterate faster
Shared wireframes early to align with stakeholders and devs
This helped us validate direction quickly, before investing in visual design.
You can view some of the low-fidelity wireframes here
Design
We intentionally moved away from the old site’s dated, cluttered design and focused on creating a cleaner, faster, and more modern experience.
Introduced a minimal, scan-friendly layout
Simplified the colour palette and removed the magenta overlay
Used relevant, high-impact imagery featuring real OE events and people
The result: A distinct visual language that felt fresh and aligned with the new brand identity.
What’s next?
ORB Sport
Wearable Technology